Is Your Church Ready for Easter?

March 23, 2016

The day has finally come. You and your ministry team have been working hard to make sure everything is ready for Easter. The sermon is ready, the ushers are ready, the building is clean, the coffee is fresh, the donuts are soft, and you’re feeling pretty good. But, if you haven’t thought about this one thing your church is not ready for Easter! What is your follow up plan?

Easter Is An Opportunity

It’s common knowledge (and proven by statistics) Easter is one of the most attended days for churches every year (Christmas Eve and Mother’s Day being the other two). The best part is that people who do not have churches will attend services this weekend with almost no added effort on your part! Easter is a freebie day, and we have to make the most of this opportunity to share our faith.

If you are a regular follower of our blog, you may have noticed the many recent posts talking about visitors. The reason: to help you prepare a plan for those people who will be coming through your doors who have yet to trust Christ! At the heart of everything we do in ministry, whether planning events, writing sermons, or involving ourselves in community activities, whatever the task, the gospel is is our driving force.

Did You Know?

Information from backtochurch.com:

  • “82% of the unchurched are at least somewhat likely to attend church if invited.” – Dr. Thom Rainer, The Unchurched Next Door

  • “Only 2% of church members invite an unchurched person to church. 98% of churchgoers never extend an invitation in a given year.” – Dr Thom Rainer, The Unchurched Next Door

  • “A study including more than 15,000 adults revealed that about two-thirds are willing to receive information about a local church from a family member and 56% from a friend or neighbor. The message is clear that the unchurched are open to conversations about church.” – Philip Nation, LifeWay Research

  • “4% of formerly churched adults are actively looking for a church to attend regularly (other than their previous church). 6% would prefer to resume attending regularly in the same church they had attended. The largest group, 62%, is not actively looking but is open to the idea of attending church regularly again.” – Scott McConnell, LifeWay Research

In light of all these facts, do you think something as simple as a follow up letter could influence some of your visitors to attend again? Of course it could!98% of churchgoers never extend an invitation in a given year Click To Tweet

Follow Up Is Key

By now, you know how important it is to make it obvious to your visitors and regular attenders what their next step should be. We believe that most people want to do the right thing, they want to join Sunday school, or volunteer, or even attend church regularly, but they just don’t know how to take that next step. That’s why you have to have a follow-up plan!

Sending your visitors a follow-up letter with a gift could be enough to change someone’s life.

This is not a difficult thing to do at all. Don’t over think it. At our church, we give gift certificates to get frozen yogurt, which is a fun thing for families in our community. For your community, a similar gift may be a coffee shop gift card or a gas card. Whatever it is, make sure it is something people will actually want. Thanking visitors is not only hospitable, it provides that “next step” opportunity. The next step might mean inviting them to a bible study, a church event, or service opportunity. Your follow-up letter should include a thank you, a brief introduction of yourself, church contact information, and a next step.

Don’t Forget the Next Step

By now, you know how important it is to make it obvious to your visitors and regular attenders what their next step should be. We believe that most people want to do the right thing, they want to join Sunday school, or volunteer, or even attend church regularly, but they just don’t know how to take that next step. That’s why you have to have a follow-up plan!

Sending your visitors a follow-up letter with a gift could be enough to change someone’s life.

This is not a difficult thing to do at all. Don’t over think it. At our church, we give gift certificates to get frozen yogurt, which is a fun thing for families in our community. For your community, a similar gift may be a coffee shop gift card or a gas card. Whatever it is, make sure it is something people will actually want. Thanking visitors is not only hospitable, it provides that “next step” opportunity. The next step might mean inviting them to a bible study, a church event, or service opportunity. Your follow-up letter should include a thank you, a brief introduction of yourself, church contact information, and a next step.

If you need more inspiration or clarity, this Friday we are going to post the follow up letter I send to visitors, which can serve as an outline for your letter.

Easter is happening this Sunday! What are you going to do on Monday so that your church doesn’t lose opportunities to reach the lost in your community?

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