The 4 Key Sections of a Church Visitor Letter (+ Bonus Sample Letter)

March 25, 2016

Writing a visitor letter can be a daunting task, especially if you are not sure what to say. As promised, here is the text and some explanation to the visitor letter I use. I would recommend not copying this exactly. Instead, use it as an outline and inspiration for your own letter. Remember, the focus here is hospitality, gratitude, and giving your visitor a next step, an opportunity to attend your church again.

Introduce, Offer, Invite, & Share

When I write my letters to visitors, I make sure to introduce myself. The introduction does not have to be complicated or long. Tell them who you are and what you do at the church. This simple but of information puts into context why they are getting a letter from you. Your visitor letter should tell a little about who you are and show your passion.

A visitor letter also talks about things your church has to offer to this person. Are there any special events or programs that would interest this visitor? Do you have a thriving children’s program, a mother’s day out, a singles group, or a bible study that would be good for a person in their particular stage in life? This part of the letter has to show that your church has something of value to offer them specifically.

Next, invite them to your next event or class. When is the next opportunity for them to attend a church event? An invitation might be all it takes to get a visitor to come back to your church.

Finally, share a way for them to get more information about the church. If your church has a website, Facebook Page, or email address, you should tell them about it.

My Sample Letter

Dear (visitors Name),

It was great meeting you on Sunday! I wanted to take this opportunity to re-introduce myself to you and share a little bit about our ministry youth.

First, let’s get acquainted! My name is Rocky Hernandez, and I serve as the Student Pastor for middle school and high school students. I have had the honor of meeting and building relationships with many families here at Eastridge Park Christian Church, and I look forward to getting to know your family better as well. I saw on your connection card that you have 3 teenagers! I hope I get to meet them someday!

There are many opportunities for youth to develop godly friendships, learn about the Christian faith, worship, and serve in the church and community at our church. Eastridge Park’s Student Ministry provides a safe, welcoming place for your children to have fun and grow in faith!

Our youth meet Wednesday Nights from 6:00 pm-7:30 pm. We play games, eat pizza, and study the Bible. We would love to see your students.

We are well aware of the challenge and commitment it is to raise children with a Christ-centered faith. Being part of our ministry means that you have a partner in that goal. I can assure you we are working hard and doing our best to provide quality Bible study and meaningful experiences for our youth. To find out what’s happening currently in our ministries, please check us out on facebook!


Rocky Hernandez

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